Have your sales staff forgotten how to follow the ever-changing sales process since COVID-19 hit? The pandemic created a surge in retail sales, making it easier for salespeople to do their jobs. However, now that the market has returned to normal, sales teams may be falling back on lazy tactics and forgetting the road to a successful sale.
Have you noticed this in your dealership with your team? If so, I suggest reading this article written by Rick McCormick about the power of "Be Quiet." Sales techniques may have been forgotten, and this is an excellent starting point for rebuilding these processes in your stores. Remember, listening is key to any form of sale, and interruptions are interrupted.
Written By: Michael Kunes
IMAGE: Pexels/Antoni Shkraba
